With its 12th album, Sounds of the Universe, due April 21, Depeche Mode continued with its pre-release build-up this week, debuting a seriously creepy video for lead-off single “Wrong” (see below) and announcing details of the group’s iTunes Pass promotion.
DM is the first band to participate in the iTunes Pass program, sort of the online equivalent of buying the deluxe edition of a new album.
Eddy Cue, Apple’s vice president of Internet Services, said in a news release:
“iTunes Pass is a great way for artists to give exclusive music and video, on their own schedule, directly to their fans. iTunes customers are going to love getting additional content directly from their favorite artists right when they make it available.”
With the Depeche Mode iTunes Pass, fans who pay $18.99 will get:
- Immediate download of “Wrong”
- Immediate download of “Oh Well (Black Odyssey Dub Remix)”
- Download of full Sounds of the Universe album on April 21
- “Plus great music and video exclusives before and after the album’s release over the next 15 weeks”
And here’s the video for “Wrong”: