The Pixies have made no bones about their cash-in reunion, even putting “Pixies Sell Out” on the back of the T-shirts from the band’s initial 2004 comeback tour (and naming their live DVD that, too). Just yesterday, in fact, Pitchfork spotlighted this recent Black Francis quote: “This ain’t about the art anymore. … Now it’s time to talk about the money.”

Now comes news that the college-rock legends have licensed “Isla de Encanta,” off the band’s 1987 debut EP Come On Pilgrim, to Visa for a (admittedly quite clever) World Cup-themed TV commercial called “Football Evolution.” Watch it above, and then feign outrage at those damned sell-outs… for finally making good money off great music.

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