Video, Vintage Video — June 10, 2010 at 10:37 pm

Vintage Video: New Order re-writes ‘Blue Monday’ for Sunkist soda TV commercial

After posting early-’80s soda jingles recorded by Ministry’s Al Jourgensen and Gary Numan earlier today, we were reminded by Waveformless of this gem that appears on the old “New Order Story” video: Yes, New Order re-recorded “Blue Monday” for a Sunkist TV commercial (which also uses footage from the band’s Kathryn Bigelow-directed video for “Touched By the Hand of God”).

And if you watch this interview clip from “NewOrderStory,” you can hear Bernard Sumner explain how the band was paid $200,000 in exchange for tweaking the lines to the alleged best-selling 12-inch single of all time: “How does it feel/When a new day has begun/When you’re drinking in the sunshine/Sunkist is the one.”

2 Comments

  1. Wow. Well, I guess I’d do that for $200,000. Baby needs a new pair of shoes!

  2. hysterical!

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