Video: Gary Numan plays ‘Cars’ on 24 actual cars in new DieHard battery commercial

Synth maestro Gary Numan’s no stranger to commercial jingles — check out this unused early-’80s ditty he recorded for 7UP. Now Numan’s shilling for DieHard automotive batteries in a clever commercial that features the musician playing his signature tune “Cars” via, well, two dozen actual cars. Check it out above.

PREVIOUSLY ON SLICING UP EYEBALLS

• Gary Numan playing ‘Pleasure Principle’ on 16-date North American tour this fall
• Vintage Video: Al Jourgensen, Gary Numan sing early-’80s soda pop jingles
• Gary Numan cancels Coachella set, postpones San Francisco, Los Angeles concerts
• Beggars releasing rare Bauhaus, Gary Numan + Tubeway Army bonus discs
• Video: Gary Numan and Nine Inch Nails perform ‘Cars,’ ‘Metal’ in HD

Tags: 7UP Cars DieHard Gary Numan