It certainly sounded too good to be true: The La’s were announced as headliners of the inaugural New York Sound City music, media and technology conference this month in what was billed as Lee Mavers and Co.’s first concert in New York City in two decades. But it’s not to be.

Reclusive Liverpudlian one-album wonders The La’s will headline the the inaugural New York Sound City music, media and technology conference next month, marking Lee Mavers and Co.’s first concert in New York City in two decades.