Duran Duran issued a statement Saturday acknowledging they’ve heard their fans’ “dismay” over the use of the band’s 1982 smash single “Hungry Like the Wolf” in a new TV commercial for Yoplait-brand yogurt, saying the group “does not support this usage of their music” and that the license was granted without the band’s knowledge.
“Had we known,” Duran Duran writes, “under no circumstances would we have backed it.” The band notes that the commercial — which can be seen in full below — has been taken off the air.
But in its statement — which can also be read in full below — Duran Duran doesn’t say the ad was pulled because of the licensing issues with its music. In fact, it would appear it’s the 30-year-old song’s connection to a notorious murder case that led Yoplait to stop airing the 30-second spot this past week.
On the yogurt maker’s Facebook page, a number of people posted complaints in recent days about the use of “Hungry Like the Wolf” because of its connection to the Diane Downs murder case 30 years ago. In May 1983, Downs shot her three children in the back of her car in Springfield, Ore., killing one of them. “Hungry Like the Wolf” was playing on the car’s radio at the time.
Initially, Yoplait reps responded by defending the song’s use, writing:
“We chose the music because it’s a popular song that felt right for this ad. The Yoplait team has discussed this quite a bit and found that the large majority of people have only positive connections to this song, given that the Diane Downs incident was more than 30 years ago.”
By late this past week, though, Yoplait had changed its tune, saying the ad was being removed from the air:
“When we chose the song, we had no idea of its connection to this terrible event. We take your feedback seriously, and yes, we have decided to remove this ad from the air while we consider other versions. Please know that it may take a couple of days until the ad is fully removed. We’re again sorry that it’s upset you and promise there was no intention to cause such disappointment.”
Below, you can read Duran Duran’s full statement and watch the offending yogurt ad.
A Message from Duran Duran
January 11th, 2014
Many of you have written to us, voicing your dismay about the recent license of our song Hungry Like the Wolf, to a yoghurt commercial. Please know, Duran Duran do not support this usage of their music and unfortunately, this particular license was granted without any prior notification to any of us. Had we known, under no circumstances would we have backed it.
Thankfully, the ad has now been taken off the air and moving forward we hope to avoid any further situations like this.
PREVIOUSLY ON SLICING UP EYEBALLS
- Duran Duran’s ’80s output compiled on new 2CD collection ‘The Biggest and the Best’
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- Video: Trailer for Duran Duran’s ‘A Diamond in the Mind’ — live DVD, CD due this summer
- Free MP3: Duran Duran, ‘Other People’s Lives’ (Night Version)
- Download: Full Duran Duran concert recorded at RDS Radio in Rome, Italy