Synth maestro Gary Numan appears in a clever new commercial for DieHard automotive batteries, playing his signature tune ‘Cars’ via, well, two dozen actual cars.

Could it be? Is that Ministry’s Al Jourgensen singing ‘don’t give me that so-so soda/that same old cola’ in this 1983 commercial for Shasta? And here’s a purported 1982 7UP jingle sung by Gary Numan, too.